about us

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kindling was built to help businesses make better brand and marketing decisions.

We work with founders, leaders, and marketing teams to define what the brand stands for, sharpen how it shows up in market, and build the plans, tools, and programs needed to move the business forward.

That can mean developing a brand platform and practical playbook, building a marketing strategy, improving communications and customer journeys, or helping teams improve how marketing work gets planned, prioritized, and delivered.

The goal is to leave you with a stronger brand, a better plan, and a practical way to get the work done.

kindling is led by Andrea O’Donnell, a senior brand and marketing leader with experience across agency, client side, and purpose led organizations.

Andrea has spent her career helping organizations define what they stand for, sharpen how they go to market, and turn strategy into practical plans teams can put into action.

Her experience spans brand strategy, integrated marketing, CRM and data driven communications, customer and donor journeys, campaign development, and growth. She has also led large multidisciplinary teams and complex marketing portfolios, with a focus on improving how work is planned, prioritized, and delivered.

Having worked on both the agency and client side, Andrea brings a practical understanding of what it takes to move from strategy to execution, and how to make the work easier for teams to use and sustain.

Through kindling, she brings that experience to businesses looking for senior marketing thinking and hands on support without unnecessary complexity.